The VCR. The milkman. The blacksmith. The newsreel. Are the Yellow Pages destined to join these entities in the American antiquities hall of fame? It seems likely. So are you concentrating precious marketing resources on a dying medium? Audun Utengen makes the case why Google Adwords should replace dollars formerly reserved for the big yellow book in his article for Fox ePractice, Why Google Adwords for Medical Practices Works. Utengen highlights how Google Adwords provides greater efficiency, effectiveness, accuracy and financial control with respect to patient acquisition and analyzes a study which reveals the shocking degree by which Google walloped other marketing initiatives with respect to cost per registrant.
Our internal healthcare clients have reported fantastic success using Google Adwords to promote specific departmental services and individual clinics on a highly focused geographical basis. If you’ve had experience using Google and other PPC platforms to promote your healthcare services, share your experiences with us!
This entry was posted on Friday, July 30th, 2010 at 11:50 am and is filed under Healthcare, Web/Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.