Let’s say your Chicago-based hospital has one of the nation’s top orthopedics programs. You want to rank #1 on Google for the keyword, “orthopedics doctor” right? Who doesn’t? But what if you could fill your beds for two years by ranking number one for “orthopedic surgeons Chicago” and “orthopedic doctors Chicago”? After all, now you don’t have to compete against the search marketing efforts of orthopedics clinics in Detroit, New York, Miami and the rest of the United States.
Welcome to the basic concept of long-tail search marketing for healthcare marketers, a concept expanded upon by Anna Webster in a new article for HealthLeaders Media, Googled: How One Hospital Boosted Its Search Results. According to Webster, putting an emphasis on “long-tail” searches – queries with three, four or even more keywords, particularly with a regional emphasis – can keep clinics from battling major entities such as WebMD in their search marketing initiatives.
Image Credit – Search Engine Guide
Tags: bing, google, long tail, msn, organic search, paid search, pay-per-click, pay-per-click marketing, ppc, ppc marketing, search engine optimization, search marketing, sem, seo, yahoo
This entry was posted on Monday, April 11th, 2011 at 1:21 pm and is filed under Healthcare. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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