Google+ was expected to be the search giant's breakthrough initiative that finally dislodged Facebook from social networking supremacy. Two years later, however, Google+ has barely made a dent in Mark Zuckerberg's empire. Although it has failed to achieve mass adoption, Google+ still deserves a place in your marketing portfolio - just not for the reasons you'd typically expect.
Posts tagged ‘google’
For many years, tactics such such as stuffing pages with unrelated keywords, buying links and designing dedicated websites for search engine spiders proved highly effective at drawing search engine traffic. Increasingly, however, marketers are likely to find “catfishing” Google to be an untenable long-term strategy.