“Uhhhhh…..” thinks the paralyzed healthcare marketer, overwhelmed by the daunting weight of an empty WordPress page. Ideas for hospital blog topics that once flowed like a mighty river have slowed to a trickle. You get up for a cup of coffee, chat with co-worker about your weekend and return to your desk. When you get back, an e-mail requiring your attention gives you an excuse to put off blog maintenance for yet another day – thank goodness!
If this sounds like you, you might be interested in a new article by Nancy Cawley Jean for Hospital Impact, The Art of Hospital Blogging. Jean describes three ways that hospitals are blogging successfully. Among the highlights, Jean discusses how the Mayo Clinic uses their blog to secure media placements when more traditional PR fails and how hospitals like Children’s Hospital Boston and the University of Maryland Medical Center excel at telling their patients’ stories.