Healthcare’s ever-increasing investment in mobile marketing is showing no signs of slowing down anytime soon. According to a new article by Bernie Monagain for HealthcareIT News, “the mobile health app market continues to see substantial growth, and is expected to continue expansion as business models and significant value offerings continue to evolve.”
Indeed, many healthcare providers and institutions are already making significant investments in mobile and interactive concepts. In fact, the University of Chicago is already utilizing iPad apps to help its physicians and other staff members make caring for patients easier. Their iPad app helps doctors access critical patient information on-the-go in the hospital.
As we move closer to 2015, Monagain also indicates that we may see a growth in excess of $100 million in the healthcare app industry.