Launching a mobile marketing program for your hospital or clinic won’t just benefit your patients – it helps your doctors too. And as we all know, when the doctors are happy, life at the clinic seems to run just a little smoother.
David Lee Scher, MD, discusses this phenomenon in a new article for KevinMD.com, 5 Reasons Why Physicians Will Love Mobile Health. One of the strongest reasons doctors will love mobile marketing, according to Dr. Scher, will be the positive effect that mobile has on adherence to treatment regimens and medication. Further, Dr. Scher states, mobile technology will allow physicians to access the health status of their patients in more frequent intervals than quarterly, bi-annual or annual visits allow.