Minneapolis Marketing Firm, Russell Herder, Achieves Certified Partner Status with Google AdWords

Posted by: Neil James // April 24th, 2012

Minneapolis Marketing Firm, Russell Herder, Achieves Adwords Certified Status

MINNEAPOLIS - Russell Herder, a Minneapolis marketing firm, is proud to announce that it has earned recognition as a Google Adwords Certified Partner.  Achieving agency-level certification, Russell Herder joins the ranks of only a handful of companies within the Minneapolis market.

To achieve the status of Google AdWords Certified Partner, Russell Herder digital experts successfully passed a rigorous set of search engine marketing exams which covered such topics as keyword research, the AdWords interface, and making the most of other various online marketing and analytical tools that Google provides.

“We are proud to add the accolade of Google Partner Certified to the agency’s credentials and accomplishments,” said Carol Russell, CEO Russell Herder. “Our clients have enjoyed measurable ROI through the delivery of Google AdWords management service for some time and now this certification will allow us to further enhance the successful strategies we’ve developed to achieve the best possible results for our clients.”

Russell Herder’s digital division provides a variety of digital marketing solutions, including pay per click advertisingsocial media marketingweb analyticsemail marketingsearch engine optimization and much more. The professional digital marketing experts at Russell Herder provide custom-tailored solutions that focus on helping clients make improvements to grow the profitability of their online marketing efforts.

About Russell Herder

Founded in 1984, Russell Herder provides integrated strategic solutions to regional and national clients. With offices in Minneapolis and Brainerd, Russell Herder develops strategies that link creative, research, advertising, public relations and digital communications into powerful, results-driven platforms. For more information, visit russellherder.com.


Long Tail Search Marketing For Healthcare Marketers

Posted by: Neil James // April 11th, 2011

Long Tail Search marketing For Healthcare Marketers

Let’s say your Chicago-based hospital has one of the nation’s top orthopedics programs. You want to rank #1 on Google for the keyword, “orthopedics doctor” right? Who doesn’t? But what if you could fill your beds for two years by ranking number one for “orthopedic surgeons Chicago” and “orthopedic doctors Chicago”? After all, now you don’t have to compete against the search marketing efforts of orthopedics clinics in Detroit, New York, Miami and the rest of the United States.

Welcome to the basic concept of long-tail search marketing for healthcare marketers, a concept expanded upon by Anna Webster in a new article for HealthLeaders Media, Googled: How One Hospital Boosted Its Search Results. According to Webster, putting an emphasis on “long-tail” searches – queries with three, four or even more keywords, particularly with a regional emphasis – can keep clinics from battling major entities such as WebMD in their search marketing initiatives.

@NeilAndrewJames

Image Credit – Search Engine Guide


Healthcare Marketers Should Scrap the Yellow Pages: Here’s Why

Posted by: Russell Herder // July 30th, 2010

Healthcare_Marketers_Should_Scrap_the_Yellow_Pages_Heres_Why


The VCR. The milkman. The blacksmith. The newsreel. Are the Yellow Pages destined to join these entities in the American antiquities hall of fame? It seems likely. So are you concentrating precious marketing resources on a dying medium? Audun Utengen makes the case why Google Adwords should replace dollars formerly reserved for the big yellow book in his article for Fox ePractice, Why Google Adwords for Medical Practices Works. Utengen highlights how Google Adwords provides greater efficiency, effectiveness, accuracy and financial control with respect to patient acquisition and analyzes a study which reveals the shocking degree by which Google walloped other marketing initiatives with respect to cost per registrant.


Our internal healthcare clients have reported fantastic success using Google Adwords to promote specific departmental services and individual clinics on a highly focused geographical basis. If you’ve had experience using Google and other PPC platforms to promote your healthcare services, share your experiences with us!


@NeilAndrewJames