In a recent article for Ragan’s Health Care Communication News, Jessica Levco describes the Mayo Clinic’s devotion to being proactive when it comes to their future patients. Mayo’s Center for Innovation, according to Levco, “wants its tweet chats to be about ideas.”
The world-renowned institution has been asking its followers three main questions, all designed to begin finding insights into how its patients view healthcare in the 21st century. Questions about what changes need to be made and ways that healthcare providers can empower its patients are sparking conversation across the Twittersphere, something that Mayo is very excited about.
Maria Hayhow, a communication design specialist for the Center for Innovation, was quoted by Levco: “[Twitter] is an idea-generating platform. We wanted to solicit insights from people who we brought into the chat. When you get down to it, everyone can relate to what a patient is, and everyone has probably been one at some point.” Mayo has also used Storify to bring more visual appeal to the chats with photos and other rich content. Best of all, the only cost in this particular outreach method is employee time.