Google+ was expected to be the search giant's breakthrough initiative that finally dislodged Facebook from social networking supremacy. Two years later, however, Google+ has barely made a dent in Mark Zuckerberg's empire. Although it has failed to achieve mass adoption, Google+ still deserves a place in your marketing portfolio - just not for the reasons you'd typically expect.
Posts tagged ‘Twitter’
Intimate communication is a central component of healthcare. It’s why doctors’ offices are closed and private, and why patients are asked to keep their distance from the check-in desk while waiting in line. But millennials, the newest breed of healthcare consumers, are foregoing traditional methods of communication in favor of a method far more native and familiar - social media.
In our new Russell Herder Roundup video series, Neil James, RH Digital Strategist, discusses the role Twitter, hashtags and social media messaging have played in the 2012 Presidential Election.
Patient-centered care is one of the foremost movements in healthcare, and one of the most frequently discussed topics among leadership, administration, and marketers. So how have conversations about patient-centered care changed in the past year?
The iconic importance of the hashtag has not been lost on the Romney and Obama presidential campaigns. Both candidates have harnessed this Twitter convention to build support and get out the vote. But which specific hashtags are resonating most with the public? The answer might surprise you.